Monday, November 3, 2008

Yay, Amazon!

I was doing some Christmas shopping on today and noticed their great new initiative: Frustration-Free Packaging.

In their words: "Wrap rage" describes the frustration we humans feel when trying to free a product from a nearly impenetrable package. Some products are hermetically sealed in plastic clamshell cases, while others (especially toys) use plastic-coated steel-wire ties.

Today we're excited to announce a multi-year initiative designed to alleviate wrap rage: Amazon Frustration-Free Packaging.

Amazon is working with leading manufacturers to deliver products inside smaller, easy-to-open recyclable cardboard boxes with less packaging material (and no frustrating clam shells or wire ties).

I love it! It looks like their starting with some of their best-selling items, and then will continue to expand in years to come. Great idea!

Check out their "Wrap Rage" gallery here.